Log in
  • Home
  • Digital Editions
  • Events
  • NA Tracker
  • Rankings
  • EGM
  • Directory
  • Media Hub
Log in

Conversion Corner: Looking for betting customers? They are at your casino

Daniel Kustelski, CEO of Chalkline, says that taking an omni-channel approach will allow operators to acquire online and mobile bettors at a much lower CPA

Daniel Kustelski
18/08/2021
story image
You're reading subscriber-only content
Unlock full access to this insight
BetMGM Casino Chalkline Data Insight Kambi Loyalty Omni-channel Online casino Penn National Gaming Sportsbook

Related Articles

Data
Conversion corner: Counting the costs of sports betting profitability
Finance
PENN Entertainment hails in-house migration gains as Interactive revenue climbs 65% in Q1 2023
Finance
MGM CEO: BetMGM still has “work to do” on product as profitability goal nears
Strategy
Bally’s hits sportsbook reset button with Kambi and White Hat Gaming deals

Must Reads

  1. Lee Fenton to exit as Bally’s CEO after less than 18 months in top job 1
  2. MGM has “moved on” from Entain pursuit with LeoVegas set for centre stage 2
  3. PENN Entertainment and Kambi agree $27.5m migration divorce deal 3
Sign up to our daily newsletter
Stay up to date with all the latest gaming industry's news and events.
Stay updated
Explore the world's leading news
source covering the online gambling industry
About
  • About EGR
  • Advertise with us
  • Privacy statement
  • Terms & Conditions
  • Cookie Policy
Company
Pageant Gaming Media UK
11 St John Street, London
EC1M 4AA, United Kingdom
Contact Us
support@egr.global
+44 20 7149 0699

Calls may be recorded for
training and monitoring purposes

© 2026 EGR Global. All Rights Reserved.