Promoted feature: The evolution of online sports experiences and how you can engage fans
Laura Scanlan of Facebook provides an insight into how sporting fans can be reached and engaged with
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Social media’s role in traditional viewing
(4)(5)(6)What does this mean for you?
(7)- Choose your moment
- Look beyond key moments
- Capture opportunities as they arise
- Utilise ad creative
- Build mobile-first creative to help drive performance.
- Stick to 15-second (maximum) ads which deliver messaging and branding early.
- Design for sound-off, instead use text and graphics to deliver your message.
- Take a test and learn approach with a mix of static and video creatives.
Article citations
- Source: E-Marketer Sports OTT landscape; January 2019
- Source: Global Web Index ; All markets, Q1 2020
- Source: The Evolution of Watch, Facebook, September 2020
- Source: Global Web Index ; All markets, Q1 2020
- Facebook IQ Source: “Multi-App Behaviour During The Olympics Games” by Facebook IQ-commissioned survey of AU, BR, FR, GR, JP, KR, RS, UK, US, by YouGov, Apr 2019.
- Source: Facebook IQ commissioned a survey with YouGov to survey 9,173 people aged 18-64 across Australia, Brazil, France, Germany, Japan, South Korea, Russia, the UK and the US; July 2019
- Facebook IQ Source: Facebook app data. France only; ages 18 and above. Facebook analysis of overall conversational volume, themes, and logically related terms.
- Facebook IQ Source: “Multi-App Behavior During The Olympics Games” by Facebook IQ-commissioned survey of AU, BR, FR, GR, JP, KR, RS, UK, US, by YouGov, Apr 2019.
- Source: Facebook IQ commissioned a survey with YouGov to survey 9,173 people aged 18-64 across Australia, Brazil, France, Germany, Japan, South Korea, Russia, the UK and the US; July 2019
- Source: Email Marketing Benchmarks and Statistics by Industry, Mailchimp