How to smarten up your act

THIS year has already seen a huge influx in the smartphone market as the mobile phone industry attempts to keep up with customer demand for information, tools and services on the go.

Due to this desire for efficiency, consumers have very quickly looked beyond mobile web browsing and are opting for more convenient and timely applications. Users are able to custom­ise their phones so they can access what they need and want at the touch of a button.

This shift towards ‘apps’ is a great opportunity for egaming companies, as the ease of using them will give gamers the chance to play on the go. However, creating a successful mobile gaming application is not as straight­forward as many perceive it to be.

If egaming providers want to cash in on this lucrative market, they must first ensure that their bespoke application does in fact facilitate mobile gambling; otherwise the application could well end up having a negative effect on brand reputation.

To use applications successfully, egaming companies must ensure that their apps are running as they should, regardless of the end-user’s handset, network or location.

This can be a significant challenge given the variety of devices and brows­ers that are now on the market.

However, by using application monitor­ing and troubleshooting technology, egaming companies can simply vali­date service availability and delivery times, as well as the accuracy of the content that the end-user is receiving.

Rather than rushing to release the latest application as soon as possible, mobile gaming providers must first test and ensure that their app is work­ing optimally as consumers will not put up with persistent loading errors and delivery delays.

If customers have even one negative experience, it is distinctly possible that they will turn to a competitor’s applica­tion when looking to game on their mobile in future.