Virgin Games boss promises 100 new games, double-digit growth

VIRGIN Games has concluded a two and half year platform-building process and is set to monetise the new operation, chief executive Simon Burridge has pledged, promising 100 new games this year predicting double digit growth in 2010.

Burridge said: “We’ve all been working hard over the last two years to make the leap from what was essentially a games marketing business to becoming a fully fledged operator. We now have a bespoke built platform capable of bringing on the best games from a multitude of providers, making us one of the most diverse online gaming companies in the UK market.”

Virgin Games migrated its player base onto its new, bespoke platform late last year. The new platform was developed by Virgin Games’ London based development team, and is integrated to enable cross-play between bingo, casino & poker.

The company has also added a 24-hour UK call centre, and an affiliate software system developed in-house with revenue share and CPA affiliate campaigns available.

Since September 2009, Virgin Games has seen revenue growth of 20%, Burridge said, after more than £450m in bets placed in 2009, and promises “double digit” growth as a result of the new platform.