Unibet secures inaugural Champions League Darts sponsorship deal
Stockholm-listed operator to become headline sponsor of the BBC-aired tournament in September
Unibet was today named the official title sponsor of the inaugural PDC Champions League Darts event, as the operator looks to build on the success of previous marketing deals in the sport.
The two-day darts event is set to begin for the first time on 24 September and will be aired on BBC Sport live from the Motorpoint Arena in Cardiff.
“The Unibet Champions League of Darts is going to be a real showpiece event this year for the PDC, and the extensive BBC coverage will allow Unibet to reach a large audience of passionate sports fans with our brand,” Chris Watson, Unibet UK marketing manager, said.
“We are delighted to be involved as headline sponsor for such a spectacular event, to continue our strong growth in the UK and to further our support for the PDC,” he added.
Today’s sponsorship agreement comes after Unibet completed a number of darts marketing deals over recent months, including the European Championship, Masters and the Unibet World Grand Prix.
“It’s fantastic that Unibet was so keen to extend their partnership with the PDC to include the Unibet Champions League,” PDC chairman, Barry Hearn, said.
“This unique tournament will be another great showcase for the ever-growing Unibet brand, and we look forward to working with them for this eagerly-awaited championship, which will receive huge national and international exposure through the BBC,” he added.