Sky Betting & Gaming acquires CORE Gaming
Operator confirms acquisition of long-term partner and HTML5 casino content developer
Sky Betting & Gaming (SB&G) has acquired HTML5 casino content developer CORE Gaming for an undisclosed sum in a move the operator says “solidifies” the two firms’ existing relationship.
The supplier has worked closely with SB&G for the past three years, developing exclusive content for its Sky Vegas business.
Conor Grant, gaming director of SB&G, said the acquisition would make the two firm’s relationship “even closer”.
“CORE Gaming has been a key part of our mobile casino success story and we believe their unique position to understand our customers and build great content for our players will further drive our gaming business forward,” Grant said.
Justin Chamberlain, who following the deal will remain as CEO of CORE Gaming, said it would be “business as usual” for its staff and customers, with its team and brand to stay in place.
“Sky Betting & Gaming has been our closest partner for the past three years and the excellent working relationship that has developed over this time makes this a perfect fit for us,” Chamberlain said.
CORE Gaming has been up for sale since 2014 and was thought to be seeking in the region of ?10m. A number of suppliers such as OpenBet had previously shown an interest in the Birmingham-based business.
SB&G’s Sky Bet business was named Brand of the Year at the EGR Marketing and Innovation Awards last week.