Sky Bet hires SEO strategy partner
Leeds-based digital agency Epiphany appointed to manage operator's SEO strategy across its four gaming brands
Alderney-licensed Sky Betting and Gaming has announced the appointment of fellow Leeds-based firm Epiphany as its search engine optimisation (SEO) partner.
Following a tender process, the digital marketing agency has been awarded responsibility for the operator’s SEO strategy, such as earned media and off-page creative, across the Sky Bet, Sky Poker, Sky Vegas and Sky Bingo brands.
Epiphany, which has previously worked with brands including Paul Smith and Virgin Holidays, will be expected to increase revenues from organic search across all four of Sky Betting and Gaming’s gaming brands.
Commenting on the appointment managing director of Sky Bettting and Gaming, Richard Flint, said the two companies were currently in the process of developing new digital campaigns.
“Epiphany demonstrated a completely unique approach that blends technical expertise with earning media coverage and digital creative campaigns,” Flint said. “We’ve already started work on a series of campaigns that are set to change the rules for digital creative in the betting and gaming space.”
CEO of Epiphany Group, Rob Shaw, added that it was “a dream come true” for its SEO, creative and PR teams to be working with the egaming operator.
The news follows the announcement that Sky Betting and Gaming is to expand its Leeds-based team by 10%, adding 50 new staff members across all areas of the business including technology, products, marketing and trading.