Poll results: BetVictor's ?1m giveaway most attractive Euro 2016 offer
Respondents to this week's poll deem 'The Million Pound Goal' the tournament's best promotion
BetVictor’s ‘The Million Pound Goal’ promotion is the most attractive Euro 2016 offer in the industry, according to 39% of respondents to this week’s eGaming Review poll.
The bookmaker saw off rivals bet365, Ladbrokes and William Hill as the battle between operators to increase their share of customer wallet during the eagerly-anticipated summer tournament heats up.
BetVictor’s promotion has certainly caught the eye, offering a seven-figure sum to the punter (or punters) who correctly predicts, or is closest to predicting, the first goal scorer and time of first goal in the Euro 2016 final.
In an attempt to retain customers for the duration of the tournament, the firm’s deal enables punters to earn a prediction upon placing a qualifying bet of at least ?5 and for each five qualifying bets thereafter.
Bet365’s promotion to refund all losing pre-tournament outright bets on teams dumped out via a shoot-out failure was voted the second most attractive, with 29% of the vote.
Elsewhere, nothing could split Ladbrokes’ and William Hill’s home nations-focused promotions, with both bookies registering 16% of the final vote.
Ladbrokes will be refunding losing pre-match bets (on selected markets) – as a free bet of up to ?25 – on all England, Wales, Northern Ireland and Republic Ireland games if the match ends in a draw.
William Hill, on the other hand, opted for an England-specific promotion by offering punters who place at least ?10 on England to win Euro 2016 a ?5 free bet every time the Three Lions win a match.