Poll: Can a female-focused sports betting product work?
As Gala Bingo launches an online sportsbook we ask if sports betting will appeal to the typical bingo player?
Last week eGaming Review revealed GalaBingo.com is set to become the first major bingo brand to launch an online sportsbook in the UK.
The Openbet-powered ‘Flutter’ product marks a bold move for the Gala Coral-owned brand as it looks to take on what it described as “the macho and often impenetrable world of sports betting”.
“Flutter is all about creating a safe and uncomplicated environment for the recreational bettor and is targeted at our ever-expanding Gala Bingo player base,” Alison Digges, director of GalaBingo.com, said.
To cater to its audience GalaBingo.com will also allow bet on popular TV show contests, such as the X Factor and Coronation Street, but doubts remain over the viability of sports betting on online bingo sites.
Online bingo demographics are still largely swayed towards a casual female-dominated audience, and according to a survey conducted by Costa Bingo last year, women accounted for 77% of players.
Sports betting on the other hand is largely seen as a male-focused vertical, typified by the new Ladbrokes Life marketing campaign which features five typical male bettors.
But is online sports betting image ripe for change or is GalaBingo.com’s Flutter product unlikely to take-off?
Have your say on the right hand side of the page