New Poll: Will Facebook change the UK gambling market for good?
Following last week's announcement that Facebook was looking into the possibilty of launching real-money gambling in the UK, our weekly poll asks whether you feel this will change the egaming market for better or worse.
Last week eGaming Review exclusively revealed that Facebook had begun to explore the possibility of launching real-money gambling, using the UK as a testing ground. While once source claimed that operators could go live on the platform as early as Q1 2012, revenue share models, age verification processes, and payments solutions are yet to be agreed, suggesting this may be unlikely.
A total of eight licenses are said to be awarded “ two operators in each vertical “ with 888 and Gamesys rumoured to be two of the most likely licensees.
Zynga Poker’s 30 million average monthly users shows that Facebook does offer operators access to a huge number of players who can be acquired for low CPA, but it has been suggested that these players have a very low lifetime value. In addition, Facebook’s rate of 30% that is currently charges on virtual currency deposits may be seen as too high for some prospective operators.
How do you see Facebook affecting the UK egaming sector? Do you feel it will help push the sector onto new platforms and cut operators’ costs, or will it prove to be a false dawn, with operators forced to pay unworkable revenue share rates for low-value, low-depositing players?
Vote on our weekly poll and let us know your thoughts.