NetBet continues UK push with website overhaul
Operator's new UK-facing website features a complete redesign and a cash out option
NetBet has overhauled its UK-facing website in partnership with SBTech as the operator continues its expansion into the UK market.
The SBTech-powered sport.netbet.co.uk website now features a new interface and a range of new features including cash out, new sports prediction game Golden Goal and the handling of multi-bets such as quarters and each-way.
“From talking to our customers we knew how important it was to move toward a fully live betting experience, and it was also imperative to enhance our player experience with an improved UI as well as including exciting new features such as our new live betting structure,” Alexandre Mangaud, NetBet Sports spokesman, said.
“As part of this major new release we have concentrated on making the site more mobile and tablet friendly, building a landing page specifically to make downloading our app a quick and simple process,” he added.
The new website comes after NetBet recently hired online gaming marketing agency Dice London to launch an “experiential” campaign as part of its concerted push into the competitive UK market.
The campaign was centred on encouraging football fans to make more noise in support of their team, and includes TV slots, in-stadium ads and stunts, and taxi branding.