Mr Green goes live on Playtech platform
Swedish operator will launch variety of Playtech-developed games in the coming weeks
Online casino firm Mr Green has completed its integration onto Playtech’s Open Platform, giving it access to the supplier’s library of games, bonusing tools and customer retention capabilities.
The Stockholm-listed operator said the integration would help its expansion into European regulated markets, including the UK.
The partnership will see also Mr Green launch a variety of Playtech-developed games in the coming weeks, on both desktop and mobile.
“Mr Green has a pronounced focus on large and regulated markets,” Bo W?nghammar, Mr Green CEO, said.
“Playtech has a very strong presence in the UK. Mr Green and Playtech is a great match and this collaboration will set Playtech games in the environment of Mr Green’s award-winning casino experience,” he added.
Other operators using the Playtech Open Platform include bet365, Gala Coral, and Ladbrokes.
“We’re delighted Mr Green is joining the industry’s most dynamic and accessible Open Platform,” Shimon Akad, Playtech COO, said. “They are a rapidly growing casino brand and will benefit greatly from having access to our vast, best-performing content portfolio.
“We have big plans for the platform and our content in 2016 in line with our omni-channel approach and across expanding markets such as Scandinavia,” Akad added.
Last month, Mr Green reported a 20% jump in 2015 revenues and EBITDA return of ?11.3m.
The results publication also saw the firm reveal a host of plans for 2016, including the launch of a new sportsbook, the hire of a new CEO for its Malta-based operation and a listing on the NASDAQ Stockholm exchange.