LVS releases ABP in a Box solution
"All-in-one" solution designed to help small to medium-sized businesses launch a sportsbook offering
LVS has announced the launch of its ABP in a Box, a complete sports betting product for start-ups looking to launch an online sportsbook.
The Française des Jeux-owned sports betting software provider has created an “all-in-one” sportsbook solution, which includes all the necessary hardware, including two servers, a firewall and uninterruptible power supply alongside middleware and a pre-loaded Advanced Betting Platform (ABP) software suite.
The ABP suite provides operators with a sportsbook back-end and Apollo front-end, allowing companies to manage an offering through the boxed product, with LVS providing a number of pre-configured services. These include event creation, pricing and resulting, with the system capable of supporting data feeds from all major data providers including Betradar and EnetPulse.
ABP product manager Andy Chalker explained that despite LVS controlling a number of aspects “the operator is still very much in charge” of the sportsbook.
The product is targeted at small to medium-sized companies, with the supplier’s managing director Pascal Blyau saying that it was fulfilling market demand for “a turnkey solution with minimal upfront investment.”
Blyau said the product was “the entry point” for the company’s new ‘Pay-as-you-Grow rental scheme, with customers paying £35,000 up front with a £10,000 monthly rental fee.
“With this new policy LVS is proud to offer a far superior and more scalable product than traditionally available at this price in the market,” he added.