Launches and sign-ups extra 22 July 2016

Operator Tempobet has named former Real Madrid and Brazil footballer Roberto Carlos as its brand ambassador.

The online sportsbook has signed a 12 month deal with the famous full-back, who is a three-time Champions league winner and was part of the Brazil team that won the World Cup in 2002.

“We’re delighted to have secured the services of Roberto, who was one of the best players of his generation and is loved by football fans around the world,” said Tempobet managing director Mark Clayton. “His attacking play and his iconic free-kicks produced some of the game’s most memorable moments and we’re very hopeful that excitement will be shared by Tempobet customers.”

Cherry AB has completed the acquisition of the first 49% of shares in ComeOn Malta Ltd.

The consideration for the 49% has been paid with 2,901,461 B-shares and ?39.7m in cash – a total of ?80m. The issue of shares has been directed to the sellers of ComeOn and represents a 16.8% dilution in Cherry.

Cherry issued a ?50m secured bond to finance the acquisition, which was snapped up by 70 investors across the Nordic region. The operator also has an option to acquire the remaining 51%, which Cherry CEO Fredrik Burvall has previously indicated is “very likely“.

Marathonbet has integrated Swedish slot supplier Quickspin‘s content across both desktop and mobile.

The content roll-out includes a number of new releases such as The Wild Chase, Spinions Beach Party, and forthcoming title, Gold Lab.

Christian Melin, head of gaming at Marathonbet, said: “We’re very excited about Quickspin’s games and believe our customers will enjoy playing the wide variety of slots packed full of innovative features that are at the heart of their portfolio.”

Tennis-focused sportsbook JAbet enjoyed its best week yet after it saw volumes for Wimbledon 2016 soar by over 500% on the previous year.

The online bookmaker said the growth was aided by the proprietary pricing software used by JAbet which, combined with a team of 14 dedicated tennis traders, enables it to offer bespoke odds for every match.

“We are the only website exclusively dedicated to tennis betting, which is a growth market among regular punters and fans of the sport,” said Vincent Leonard, spokesperson for JAbet. “Our unique business model allows us to offer the lowest margins in the business, with no commission, and we always welcome winners. Unlike many competitors, we will not close or restrict winning accounts.”

iSoftBet has expanded its Game Aggregation Platform (GAP) service with the addition of content from Australia-based firm Ainsworth Game Technology.

Ainsworth’s HTML5 and Flash games will now be available on the GAP platform, which already hosts a library of third-party games from more than 20 software providers.

“We are constantly looking to grow our product offering with high-quality content, and partnering with Ainsworth is a true testament to that,” said Michael Probert, isoftbet’s head of business development. “Ainsworth is among the world’s top-performing providers, and it’s a real coup for us to be able to offer its games to our customers.”

Pariplay Ltd and interactive entertainment group Atari have released Atari Asteroids instant-win game as part of the two companies’ ongoing strategic partnership.

Paying homage to the classic 1979 space-themed video arcade game, Atari Asteroids is also a first-person shooter game whereby players use laser canons to blast passing asteroids and reveal hidden gems.

The game has been developed by Pariplay’s in-house studio in HTML5 and is available to play on mobile devices as well as on desktop.

Yggdrasil Gaming has released its latest slot title, Legend of the White Snake Lady.

It has a ‘Win All Ways’ feature, meaning the game has no pay lines and any combination of three or more subsequent symbols from left to right or right to left will win.

Unique to the game is that any five of a kind pays out at least 100 times the bet and 1000 times the bet with the highest paying symbols, which will happen more frequently since symbols can be aligned in any combination.

Platform provider FSB Technology (UK) Ltd has teamed up with IT solutions company Rackspace to implement its own private cloud ahead of the new football season.

The new service aims to help those who require a dedicated platform to support a large number of transactions, or those who want to offer bespoke pricing on specialist sports.

The private cloud will also enable FSB to add scale at very short notice during flagship events such as the Grand National or Cheltenham Festival, and during regular weekly spikes such as big televised football matches.

SIS is adding gamification and reward services to its product offering, following the announcement of an agreement with technology group Data Gains, including its subsidiary Loyalty Rewarded.

The deal gives SIS exclusive distribution rights for Data Gains services to the betting and gaming industry, with flagship products such as website widgets and gamification and browser platforms that enable bookmakers, football clubs and fans to make the most of their online presence through shopping rewards and prizes.

“SIS is helping bookmakers reach football fans with sophisticated, targeted products which secure high conversion rates for our customers,” said Michael Dunphy, mobile product manager at SIS. “There has already been healthy interest from operators and we’re excited with what both SIS and Loyalty Rewarded can achieve in the coming weeks and months.”