Launches and sign-ups 5 October 2016
Launches and sign-ups from the egaming industry in the last seven days (29 September 2016 to 5 October 2016)
Mr Green rolls out customised-live casino product
Operator overhauls live dealer portfolio with personalised offering powered by Evolution
Mr Green has overhauled its live casino portfolio with the launch of a new custom-designed product in partnership with Evolution Gaming.
The operator has launched its improved offering with personalised roulette and blackjack tables, featuring Mr Green’s own croupiers, and is available on both desktop and mobile.
Speaking with eGaming Review, Mr Green CEO Per Norman said the new custom-made environment was “built from scratch” based on its own ideas and utilising Evolution’s expertise.
“Live is the fastest growing segment in the industry,” said Norman. “By launching a Mr Green styled live casino we are meeting that demand and also giving our customer a very âMr Greenish’ type of experience.
“It has the pulse and look and feel of Mr Green, the offering provides the player with a very personalised gaming experience.”
Betway strikes “high six-figure” eSports sponsorship deal
Betway has become one of the first UK-based bookmakers to invest in an eSports team after signing a “high six-figure” deal to sponsor the Ninjas in Pyjamas (NiP).
The agreement sees the operator’s logo emblazoned on the Sweden-based team’s shirt, as well as securing content usage rights, on-site branding at NiP’s gaming house and full player access.
Betway has been a long-term backer of eSports and became one of the first egaming operators to launch a dedicated betting microsite for the vertical.
Seven days in launches and sign-ups:
OPAP to go live with Inspired-powered virtual sports
OPAP has struck a deal with Inspired to launch virtual sports into the Greek market next year as part of the monopoly’s strategic overhaul of its product and digital capabilities.
The new offering is set to go live both online and in more than 4,500 OPAP stores from early 2017 following a strategic review outlined to shareholders in August.
OPAP Group CEO Damian Cope said the Inspired deal is “an important first step” in building an enhanced portfolio of products for the company.
Gaming Realms to power Express Newspapers’ gaming sites
AIM-listed Gaming Realms has struck a three-year deal with Daily Star and Daily Express owner Express Newspapers to power new online gaming websites for the media giant.
The agreement will see the operator launch two new gaming sites â Star Wins and Express Wins â with Express Newspapers set to market the two brands across its media platform.
PokerStars launches âWin the Button’ online tournaments
PokerStars has launched an online version of its “hugely popular” âWin the Button’ tournament, where the winner of each hand is awarded the dealer button for the next round.
Eleven âWin the Button’ tournaments will now feature on the PokerStars daily schedule, with buy-ins ranging from $2.20 to $162.
The new tournaments continue the Amaya-owned brand’s efforts to attract more recreational players with different twists on the traditional poker format.
BetStars makes US sports play with 300 new markets
BetStars has announced plans to upgrade its US sports offerings, with the addition of more than 300 new pre-game and live markets across the NFL, MLB and college football.
The NFL markets â including âFirst Touchdown Scorer’ and points spreads for every quarter â are already live ahead of three games being played in London in October. MLB and college football markets will follow “in the weeks to come”.
The new markets – to be priced by Don Best – are the first major announcement from the Amaya-owned sportsbook since new managing director Zeno Ossko joined the firm from mybet on 12 September.
“The globalisation of US sports has seen considerable growth in the level of interest in American sports on this side of the Atlantic,” Ossko said.
32Red continues marketing push with Matchroom Boxing partnership
32Red continues to ramp-up its marketing spend after securing a deal with Matchroom Boxing to sponsor upcoming world title fights featuring UK boxers Ricky Burns and Tony Bellew over the next fortnight.
The operator will be backing Burns’ WBA Super-Lightweight defence against Kiryl Relikh at the SSE Hydro in Glasgow this Friday, and Bellew’s defence of his WBC Cruiserweight crown against American BJ Flores at Liverpool’s Echo Arena on 15 October.
The deal marks the operator’s biggest boxing deal to date, having previously secured a partnership with Leeds fighter Josh Warrington.
GVC boosts casino portfolio with Microgaming and iSoftBet deals
GVC Holdings continues to expand its third-party content portfolio after securing deals to offer games from both Microgaming and iSoftBet across the Group’s recently-acquired bwin.party brands.
The deal with Microgaming will see GVC’s bwin, partycasino and partypoker brands integrate the supplier’s Quickfire product suite in Spain, Belgium and Bulgaria in the coming weeks.
The second deal will see GVC integrate iSoftBet’s HTML5 and slot games into its bwin, Sportingbet, CasinoClub and partycasino brands.
More than 40 games will be made available to dot.com and regulated markets, including Spain and Italy.
Ladbrokes Australia unveils pools betting product
Ladbrokes’ Australian arm has launched a new pools betting feature in partnership with the Western Australia TAB as the operator continues to expand its portfolio of niche products.
TAB-powered Perfect Round was debuted on Ladbrokes.com.au earlier this week and enables customers to win various jackpot prizes by correctly predicting the winning teams for all matches in a select pool of fixtures.
Customers win a share of the prize pool based on their initial stake and if no player correctly predicts all winning outcomes, 20% of the prize money will be distributed to customers who select the next highest number of correct results.