Launches and sign-ups 24 December 2014
Launches and sign-ups from the egaming industry in the last seven days (18 December to 24 December 2014)
666Bet completes major platform overhaul
Sportsbook platform has migrated to BetConstruct, while MetroPlay online casino has moved to EveryMatrix platform
666BET has completed a major overhaul of its sportsbook and MetroPlay online casino site after migrating platforms to BetConstruct and EveryMatrix respectively.
The upgrades were announced last month and include a visual redesign for MetroPlay, which will now use EveryMatrix’s new CMS system.
The updated 666BET.com site includes the new BetConstruct-powered sportsbook, plus a mobile offering and new payment provider under MetroPlay’s Alderney licence.
“This is the next stage in the development of 666BET,” CEO Barry Martin (pictured), said.
Titanbet.co.uk continues UK push with talkSPORT deal
Titanbet.co.uk has continued its UK marketing drive by partnering with national sport radio station talkSPORT to sponsor its Kick-Off show every weekday.
The deal will see Titanbet gain on-air mentions by the show’s presenters and guests while Titanbet’s own brand ambassadors will deliver three interviews per week to discuss popular betting markets and odds of that week.
Titanbet will also benefit from various other marketing opportunities as part of the agreement including website takeovers, adverts on the talkSPORT website and social media mentions.
The firm’s head of UK sportsbook Russell Yershon said the deal would build on the momentum Titanbet has made in the UK over recent months and expand on other deals it has signed with media outlets, including the one it penned with national newspaper The Sun in October.
Seven days in launches and sign-ups:
Caesars Entertainment to merge with interactive division
Caesars Entertainment and Caesars Acquisition Company, which includes the operator’s interactive gaming business, have entered a definitive agreement to merge in an all-stock transaction as the gaming giant looks to safeguard its long-term future.
Following the completion of the merger, Caesars Entertainment will own “a collection of high growth assets” including Caesars Palace in Las Vegas and 11 other land-based properties, plus a majority stake in Caesars Interactive Entertainment, which includes its WSOP.com brand and social casino studios.
Caesars said the planned merger would also help with the re-structuring of its Caesars Entertainment Operating Company business, which earlier this year entered into an agreement with its first lien noteholders to reduce debt and interest payments.
World Cup “legacy” sees GVC Q4 revenues soar
GVC Holdings said this morning it had reaped the rewards of a “World Cup legacy” after recording a sixth successive quarter of revenue growth with revenue in Q4 up 26% year-on-year to-date and the firm exceeding full year revenue estimates.
The company said its pre-tournament investment in mobile and marketing helped build both its B2B and B2C brands, and in a trading update for the period 1 October to 14 December inclusive GVC said the spend had “borne fruit during 2014”.
The company noted that from 1 January to 14 December NGR had reached a total of 217m, higher than full-year consensus and its board stated it “remains confident of at least matching the recently raised market expectations” for the full year.