Launches and sign-ups 23 March 2016
Launches and sign-ups from the egaming industry in the last seven days (17 March 2016 to 23 March 2016)
Pinnacle Sports launches first native app
In-house developed ‘Pinnacle Lite’ offers markets on six sports with price alerts functionality
Pinnacle Sports has launched its first native app as the betting giant continues to upgrade its mobile offering in 2016.
The new Pinnacle Lite app offers a streamlined version of the main sportsbook product with markets available on football, basketball, ice hockey, American football, baseball and tennis. It is currently only available on iOS, with an Android version on the way.
In an attempt to differentiate the app from the mobile site, which was also upgraded last month, Pinnacle Lite visualises recent odds changes in a chart, and lets users set alerts when a game reaches a certain price.
“No more sitting and waiting for the right odds – the bet will come to you,” Pinnacle said in a statement.
Ladbrokes signs Frankie Dettori as brand ambassador
Ladbrokes has unveiled Frankie Dettori as the operator’s new brand ambassador, describing the three-time champion jockey as the “ultimate fit” for the Magic Sign brand.
Dettori will become the face of Ladbrokes’ marketing, brand, media and internal communications campaigns, while the firm will also publish the jockey’s views and opinions on racing throughout the year.
Ladbrokes will also make use of Dettori’s high-profile to promote other events and sports, including those in the bookmaker’s portfolio of sponsorships.
Seven days in launches and sign-ups:
New sportsbook brand 21Bet launches in UK
21Bet says it will challenge the “big boys” of sports betting and casino after becoming the latest operator to launch in the clustered and competitive UK market.
The new brand, which debuted on 1 March, operates on the FSB Technology platform with the pair having worked closely together to develop a more tailored product over the past few months.
While 21Bet currently only offers a sports betting service, it is expected to launch a new online casino product in the near future.
Betsson completes single platform migration process
The Betsson Group has completed the migration of its gaming brands onto the company’s mobile-first Techsson platform.
Around 90% of the operator’s sites had already been transitioned onto the platform, including the main Betsson brand and the UK-facing Betsafe, but the last push saw Casinoeuro, Oranjecasino, Eurocasino, Sverigeautomaten and Norgesautomaten also switched across.
“This means 100% of our revenues now come from Techsson,” the firm said in a statement.
PKR hails “new dawn” after completing MPN migration
PKR says the completion of its migration to the Microgaming platform, coupled with the launch of its Vegas casino, has ushered in a “new dawn” for the poker and casino operator.
The firm announced it had struck a deal with Microgaming back in February in a bid to increase liquidity while still retaining its signature 3D technology.
Following the migration to MPN, PKR said its poker liquidity had increased six-fold and could now offer ?10m in monthly tournament and sit-and-go prizes.
PokerStars back in the US with New Jersey launch
PokerStars has officially returned to the US market in New Jersey today following the completion of a brief soft-launch period, parent company Amaya has confirmed.
Stars has entered the market with both poker and casino, and offers many of the same products and features as its dot.com site, including its hugely popular Spin & Go variant.
Amaya CEO David Baazov said he could not be “more proud” of PokerStars’ return to the US as a licensed and regulated operator, and that he looked forward to working with land-based partner Resorts Casino to provide the most “innovative and exciting” online offering in the state.
Sporting Index revamps casino offering
Sporting Index has overhauled its casino offering with the launch of a new casino and a live casino product.
The UK based firm said the new products – which are initially available on desktop ahead of a mobile rollout – were developed in response to “significant customer demand”.
The casino features content from NetEnt, IGT and Microgaming while the content for the live casino will be provided by both Evolution and NetEnt.