Launches and sign-ups 13 November 2013
Launches and sign-ups from the egaming industry in the last seven days (7 November to 13 November 2013)
Analysis: A closer look at Ladbrokes Exchange
Following its launch, eGR takes an in-depth look at Ladbrokes’ eagerly anticipated exchange product
Ladbrokes’ acquisition of Betdaq earlier this year rose more than a few eyebrows at the time, with CEO Richard Glynn’s acquisition strategy the subject of criticism by some of its rivals. Nine months later and the operator has become the first mainstream fixed-odds bookmaker to challenge Betfair’s grip on the exchange market and we’re about to find out who was right.
The UK bookmaker is ahead of schedule. “When we were estimating when we thought we’d be able to get across the line, we were factoring in normal workloads, the interactivity of the businesses within Ladbrokes, when actually it’s proven to be simpler than that,” Lewis Findlay, managing director at Betdaq, told eGaming Review. The exchange was forecast to launch in Q1 2014, but the project has been expedited since a major upgrade “ which Ladbrokes are keen to keep under wraps for now “ was put on ice to allow for an early launch.
PartyPoker to launch global advertising campaign
Bwin.party is to launch a new global TV advertising campaign to promote its revamped PartyPoker product.
The campaign features the tagline ‘The Game is Changing’ with TV advertisements displaying a packed city being bombarded with playing cards before introducing the revamped product as being available on desktop, mobile and tablet.
The campaign, which has already launched in the UK, will consist of television spots, as well as online and print advertising.
Seven days in launches and sign-ups:
Dutch casino Krijco partners with Tain for online launch
Dutch land-based operator Krijco Casino & Leisure has partnered with gaming platform supplier Tain to launch an egaming offering in the Netherlands when the regulated market launches in 2015.
The deal will see Tain provide Krijco with a range of online gaming systems and payments services, including mobile and tablet devices, with a release planned for the first day the market opens.
“Expanding our brand presence into the online space, we needed a strong and experienced partner to work with,” Corry van Amstel, CEO of Krijco said. “These are the qualities that we found in Tain, and we look forward to building a prosperous relationship together.”
Probability launches new real-money bonus
Mobile gambling firm Probability has launched a new daily promotion in a move which it says has brought social-style bonuses to the real-money world for the first time.
Daily Bonus Bonanza offers players the chance to win a range of prizes when logging into their account. Prizes are randomly selected and range from free spins and bonuses, to cash-back offers, deposit matches and cash awards of up to £500.
Running every day from midnight to midnight, Probability believes Daily Bonus Bonanza is the first example of real-money bonuses offered on a daily basis.
PokerStars enlists Jumio to bolster payment security
PokerStars has signed up online and mobile payments management company Jumio to integrate its Netverify technology across its global network of sites.
Netverify is already operational on PokerStars Italian site with a worldwide rollout planned for the coming months.
The deal comes after Jumio was awarded a Casino Service Industry Enterprise licence by the New Jersey Division of Gaming Enforcement (DGE).
Intralot expands Taiwanese presence with third contract
Greek technology supplier Intralot has expanded its presence in Taiwan by signing a ten-year contract with the Taiwan Sports Lottery Corporation (TSLC).
Intralot will provide TSLC with operational support services for sports betting on its mobile and internet platforms, including product customisation, content management, bet acceptance and marketing services.
“Taiwan Sports Lottery Company has chosen Intralot as the betting services partner taking into consideration Intralot’s gobal practices in this field and the existing long term relationship with Taiwan Lottery Company and Chinatrust commercial bank,” Ted Lin, CEO at TSLC, said.
UK-based sports betting solutions provider LVS has launched a new platform for Betclearer, which owns the Bet Butler brand. Betclearer contracted LVS in May to develop and integrate the LVS Advanced Betting Platform with Betclearer’s proprietary brokering engine.
Malta-based All Slots Casino has added Thunderstruck II to its mobile platform while also introducing a new title “ Racing for Pinks “ on its download platform and instant play website.
32Red Bingo has signed a sponsorship deal with ITV’s The Paul O’Grady Show, with 32Red idents featuring in each commercial break of the show. “[The show] is a fantastic fit for bingo with the demographic of viewers very similar to online bingo players,” Mark Quayle, head of marketing at 32Red, said.