Irish bookie Mintbet partners FSB Tech for online push
Retail operator targets online and UK expansion following recent rebrand from McBrides Racing
Irish retail bookmaker Mintbet has partnered with FSB Technology to make its move online with the launch of a new sportsbook powered by the UK-based supplier.
Mintbet is the online rebrand of family-run bookmaker McBrides Racing, which has operated across the Republic and Northern Ireland for more than 40 years.
Mintbet CEO, Thomas McBride, described the decision to launch an online sportsbook as a “natural development” for the brand as it also looks to expand into the UK market.
“We will continue to offer value and a range of markets to suit everybody and the fact that the people of Ireland know the brand will be a great help in a competitive market,” said McBride.
“The tools FSB provide will help Mintbet to build on our existing Irish business whilst putting us in great standing to compete throughout the UK.”
Richard Thorp, FSB Tech’s business development director, added: “It is always exciting to see a business expanding into a new realm and we are confident our product will help Mintbet break new ground online.”
Mintbet’s online launch comes after FSB Tech partnered last year with fellow Irish bookie, Bruce Betting, to design a bespoke web and mobile platform for the independent retailer.