Intralot and Roma sign casino advertising deal
Deal will see Intralot's casino offering promoted on pitchside advertising boards.
Intralot Italia and Rome-based football club AS Roma have agreed a partnership which will see Intralot’s casino product promoted on advertising hoardings surrounding the pitch in the club’s Olympic Stadium.
The deal covers the team’s Serie A and Coppa Italia matches, and is designed to promote the operator’s casino offering, which includes online blackjack and roulette, as well as live dealer variants of the games.
Intralot Italia marketing director Lorenzo Pellicelli explained that developing ties with leading sporting brands was vital in order to promote a socially responsible gambling culture in the market: “We are very satisfied with this prestigious partnership. Football is a passion which involves millions of Italians, from players to fans.
“[“¦] Intralot is a company with an international vision but it also devotes special attention to the social and cultural environment where it operates. Together with our CEO Enea Ruzzettu and toward this goal, we have decided to cooperate with AS Roma in this communication campaign, as it represents a great example of professionalism and the passion for sport in Italy.”
Roma commercial director Christoph Winterling added: “We are really delighted to have signed an agreement with such an important brand as Intralot. We hope to engage our fans in this important cooperation.”