IG Group hires communications agency to simplify products
FTSE 250 company appoints communications specialist to address public 'misconceptions' of spread betting
Financial betting company IG Group has appointed communications agency Brands2Life to build a campaign aimed at making spread betting and forex trading more accessible to the wider public.
As well as simplifying its products to attract a greater audience, Brands2Life has also been tasked with showcasing the FTSE 250 company as a “leading innovator and one of the country’s top employers”.
Guy Corbet, Brand2Life’s managing director or corporate and brands, said that the campaign will try and help “debunk misconceptions” about spread betting.
“IG is an exciting and innovative business. While spread betting may not be for everyone, many people have misconceptions about what is involved,” Corbett said.
The campaign will combine traditional media relations as well as helping build communities through social and digital media.
“We were impressed with Brands2Life’s grasp of our business and the market. Working with them will help us to show the range of products that make trading accessible to a range of different people and that we are the natural choice for anyone looking to trade,” said Ali Hine, IG Group CMO.
Last month, the Group posted a 15% year-on-year increase in Q1 FY2014 revenues for the three-month period ending 31 August 2013.
The news came on the back of a 3.5% growth in profit for the financial year ending 31 May 2013 – a 12-month period which chairman Jonathan Davie labelled as “a challenging year”.