Hippodrome makes omni-channel play with new digital wallet
Land-based casino partners NETELLER with a Skrill deal also lined up
The Hippodrome Casino in Leicester Square has partnered with NETELLER to launch a digital wallet scheme negating the need for customers to use cards or carry physical cash into the casino.
Hippodrome customers can now send money to the casino ahead of their arrival using the NETELLER app and then deposit winnings from the cashier desk back into their online account before they leave.
“Technology is helping to transform the gaming industry and this innovative UK-first will enable our customers to access their funds securely in the Hippodrome,” said George Constantinou, Hippodrome’s online operations director.
“This is a game-changer for people who like to keep a separate account for their transactions.”
The casino is expecting to add similar capabilities with Skrill in the coming weeks.
“NETELLER provides a fast, secure and convenient way for consumers to move funds – including winnings – and creates an ideal platform for merchants to promote engaging loyalty programmes,” said Lorenzo Pellegrino, the CEO of digital wallets at NETELLER and Skrill parent-company, Paysafe.
“We are pleased to be helping the Hippodrome to deliver an enhanced payments experience for their customers with our digital wallets.”
The Hippodrome is the latest land-based operator to push for a more omni-channel offering after Rank recently launched a new digital platform for its Mecca and Grosvenor brands.
The Hippodrome launched an online casino, managed by Betway, back in 2013.