GVC gives partycasino "much needed facelift"
Operator unveils revamped website for former bwin.party brand just months after taking ownership
GVC Holdings today launched a “revamped” version of its partycasino.com site as the operator continues to make improvements to its recently acquired bwin.party brands.
According to GVC, which completed the deal for bwin.party on 1 February, the website has been given a “punchy and bold aesthetic” with new features which include an improved player lobby and quick access to recently played games.
The new site also includes a customisable favourites section, which enables players to create their own page containing all of their preferred titles and a recent winner’s spot to highlight who’s been winning big on games.
In addition, GVC said it had implemented “under-the-hood” technical improvements to make the site more flexible, speed-up the player journey and enable future feature enhancements and promotions to be added in a more fluid manner.
Chief operating officer, Shay Segev, described the revamp as a “much needed facelift” and hinted at further changes to come.
“With the relaunch of partycasino.com, we are putting this great casino brand at the heart of our business,” Segev said.
“And this is just the first step. Over the coming months we will be adding a range of great new content and features – watch this space,” he added.
Last month GVC announced average net daily revenues from the former bwin.party brands were up 18% year-on-year on a like-for-like basis up to and including 20 April.