Colossus Bets expands in Africa with Nigeria B2B deals
Operator rolls out pools product online in partnership with 1960Bet and NairaBET
Colossus Bets has taken its flagship Pick 7 Colossus pools game to Africa after signing deals with two Nigerian-based operators.
The product has gone live on web and mobile at 1960Bet and NairaBET, and will offer a ??¦1bn (?3.5m) jackpot.
“We are delighted to be live with two of the premier betting brands in Africa’s most populous country,” Bernard Marantelli, founder and CEO of Colossus Bets, said.
“As a localised Nigerian product our headline weekly Colossus pool will be presented as the ??¦1,000,000,000 Colossus, making it by some distance Africa’s biggest bet,” he added.
Dotun Ajegbile, founder and CEO of 1960Bet, said the operator’s players were passionate about European football and the product was a “great fit for the African market”.
“African punters love shooting for a big win from small spend accumulator bets,” Akin Alabi, founder and CEO of NairaBET, added.
“This product fits ideally with our client base across web and mobile and we are pleased to be introducing the Colossus product portfolio to Africa,” Alabi added.
Colossus has signed a number of B2B deals in recent months, and in November saw its pools product integrated at Matchbook.