BetVictor to feature at Tuesday's big-data Breakfast Briefing
A panel of experts will debate how operators can enhance UX through a modern data strategy
Join EGR on Tuesday at London’s Hippodrom Casino, where a panel of data experts will share how a modern data strategy can create a best-in-class customer experience.
BetVictor’s head of business intelligence Kris Marshall will join Cloudera’s senior solutions architect Robert Siwicki, Talend’s gaming sector lead Murad Vassib and Datalytyx co-founder Justin Mullen on the panel for the 11 October event.
An influx of new devices and increased web connectivity has made players’ interactions with online gaming sites incredibly complex.
There are millions of interactions taking place every day and data is generated across multiple sources in both structured and unstructured formats. This presents a significant challenge but the businesses that manage to overcome this are finding huge opportunities to improve customer betting experiences, reduce customer churn and improve competitive advantage.
In this event, you will hear how BetVictor is taking advantage of modern data integration, processing and storage tools to deliver more relevant and personalised offers to its 500,000-plus worldwide customers, improving its overall betting experience and driving increased revenues.
The Breakfast Briefing will take place at the Hippodrome Casino in Leicester Square and is free to attend for all EGR subscribers.
Date: Tuesday 11 October 2016
Location: Hippodrome Casino, Leicester Square
Agenda:
08:00 Registration and refreshments
08:40 Introduction from EGR
08:45 BetVictor will discuss: âUsing big data to drive commercial value’
09:05 Panel discussion
09:30 Q&A
09:45 Close
Panel:
Kris Marshall, head of business intelligence, BetVictor
Robert Siwicki, senior solutions architect, Cloudera
Murad Vassib, gaming sector lead, Talend
Justin Mullen, director & co-founder, Datalytyx