Betit launches new Kaboo casino brand

Betit Group, the Nordic-facing operator part-owned by GVC, has launched a mobile-first casino brand as the operator looks to expand its offer to players in the Nordics and the UK.

Kaboo follows Betit’s Thrills and SuperLenny casinos and incorporates gamification and loyalty features the operator said it hoped would improve customer retention.

“This is a complex product both from a front-end and back-end perspective,” Tomas Bäckman, Betit Group CEO, said. “Not only is Kaboo.com mobile first, it is fully responsive with a smooth transition between any device used such as mobile, tablet or desktop.

“[Kaboo] tells a story around selected casino games and challenges the casino player to complete missions that will reward the players and make them enjoy playing at Kaboo.com even more,” he added.

Bäckman, who only became Betit’s CEO last month, added the operator hoped to create a casino experience that will “constantly evolve”, with the casino featuring games from NetEnt, Microgaming, NYX, IGT, Play’n GO and QuickSpin.

EveryMatrix CEO Ebbe Groes said Kaboo was a perfect example of an operator putting user experience at the forefront of all stages of product design and implementation.