Amaya enters partnership with bwin.party for NJ launch
Canadian B2B supplier will provide bwin.party with online casino games for its partnership with the Borgata
Amaya Gaming has penned a deal with bwin.party to supply the platform provider with an extensive selection of casino games, pending licenses from the New Jersey Division of Gaming Enforcement.
The deal comes as the Garden State gears up to go live with egaming at 9am on 26 November, ahead of a five day trial period for specially invited players. Two operators – Tropicana and Ultimate Gaming – are already allowing players to register for the chance to take part in the soft-launch.
Bwin.party has partnered with Borgata’s owner Boyd Gaming for online gambling in the US, and will provide the B2C platform and poker software for its New Jersey-facing sites.
“Our agreement with Amaya will enable players in New Jersey to access an even wider range of market-leading online casino games through the partypoker.com, Borgatacasino.com and Borgatapoker.com gaming sites in New Jersey,” said Golan Shaked, director of games at bwin.party.
“We are thrilled to expand our longstanding partnership with bwin.party and extend our online gaming footprint,” said David Baazov, CEO of Amaya Gaming Group (pictured). “We look forward to leveraging our proven online casino content and bwin.party’s strong reputation and partnerships to embrace the emerging but exciting online gaming market in the US and the existing online gaming markets they serve,” he added.
Amaya has recently joined forces with Golden Nugget to provide the operator with a poker platform and additional casino games, having also partnered with Caesars Interactive Entertainment.