Launches and signups extra - 15 January
A round-up of the latest launches and sign-ups in the egaming industry including PokerStars, partypoker and Mr Green
Partypoker launches dedicated Windows app
Partypoker has strengthened its mobile product offering with the launch of a dedicated Windows app featuring new gesture-based gameplay and portrait orientation.
The app also includes a new quick-play lobby where players select their game criteria and are seated automatically, and offers Omaha games for the first time.
Tom Waters, acting director of games at bwin.party, told eGaming Review the gesture-based controls made it easier to carry out common actions, with placing a bet, calling or folding all being done with a single finger swipe.
BetStars debuts “gaming-changing” Spin & Bet feature
PokerStars has rolled out a “game-changing” product for its new BetStars sportsbook brand as it looks to distinguish itself from the UK market’s power players.
The poker giant said Spin & Bet, inspired by its popular Spin & Go poker game, was a unique product that gives punters the chance to multiply their odds and potential winnings by up to 10 times.
Guy Templer, director of group business development and strategy at BetStars’ parent company Amaya, said Spin & Bet was “the game-changing innovation in sports betting this year”.
Mr Green signs content deal with Odobo
Mr Green has expanded its gaming portfolio after striking a deal to gain access to Odobo’s Marketplace platform.
The agreement enables Mr Green to offer more than 60 HTML5 Marketplace games with the operator having already gone live with six titles including Extinction, Gourmet Ranch Riches, Epic City and Lucky Pirates, with another 14 due to complete the first wave of launches.
“Odobo offers a wealth of interesting, exclusive and new content,” Bo W?nghammar, Mr Green CEO, said.
“We are pleased with our decision to feature Odobo games, particularly since the first titles are performing well,” he added.
Pentasia flicks the switch on new website
Online gaming recruitment agency Pentasia has relaunched its website with a new styling, responsive design and optimised interface.
The firm said its new sites was “a world away” from its predecessor, and features a new vacancy search engine, streamlined registration process, and job category email alters.
Penasia group head of marketing John Doyle said the site had been optimised for mobile and tablet devices, and “perfectly reflects our approach to recruitment”.
Better Collective launches new affiliate site
Sports betting affiliate Better Collective has broadened its product range with the launches of its new DailyAccas.com site.
Better Collective said the site pitches punters accumulator bets with three levels of probability.
Betting experts will compile a banker, which is a combination of a maximum three bets each with odds lower than 2.0, a Risky, three bets of odds just above 2.0 per selection and a Jackpot multiple, five bets of odds in the range between 3.0 and 5.0.
The mechanic knits together markets on all football games from around the world that are no further than 12 hours from kick-off and compiles them into an open bet slip.
If a punter decided to put a stake one or more of the proposed multiples, they will be sent through to an open bet slip on partner bet365’s website.
Boom Fantasy shakes up DFS sector with new in-play platform
Boom Fantasy is hoping to shakeup the daily fantasy sports (DFS) sector after flicking the switch on its in-play real-money gaming product.
The Stanford-based firm has entered the sector with what it believes is an innovative in-play game format; instead of picking lineups players compete in 10-minute leagues centred around live TV events.
Players answer questions such as “Will LeBron James score more than eight points this quarter?” and “Will Adam Vinatieri make this 50-yard field goal” during live sports events.
The firm said all real-money tournaments incorporate multiple events but are centred on a primary game where players compete against each other by answering between 7-50 questions.
BCLC bolsters mobile offering with SciGames content
The British Columbia Lottery Corporation (BCLC) has bolstered its real-money mobile gaming offering with a raft of titles from Scientific Games.
Players accessing the lottery’s PlayNow.com site via their mobile devices will now be able to access games such as Cash Wizard, Montezuma, Raging Rhino, Lady Robin Hood, and Zeus.
Scientific Games VP of global commercial, interactive, Bob Hayes, said the launch was a “significant step” in its relationship with the provincial operator.
“It’s important to be omni- channel in a world where mobile devices now outnumber humans and the expectation for a seamless gaming experience continues to grow.”