10Bet kicks off its first offline marketing campaign
Operator highlights strength of in-play offering with a range of TV and radio adverts ahead of Euro 2016
10Bet is set to put in-play at the centre of its marketing strategy as the SBTech-powered operator prepares to launch its first ever offline advertising campaign.
The operator’s new marketing campaign will feature adverts across a number of TV channels including Eurosport, ITV and Dave, as well as radio slots on talkSPORT, talkRADIO and Virgin Radio.
Launched ahead of Euro 2016, the ad campaign will aim to highlight 10Bet’s in-play service which its managing director, David Bazak, claims is one of the strongest in the market.
“Our variety of in-play markets and live events gives us an edge over the majority of UK bookies, and while we may not have the advertising resources they do, we’ve achieved critical mass in terms of customer numbers,” he said.
“[We are now] ready to throw our hat in the ring to challenge for significant share of voice in an already noisy market,” Bazak added.
Bazak joined as 10Bet’s managing director last year from William Hill where he worked as head of acquisition for the operator’s online arm for nearly three years.
During his time at William Hill he was responsible for leading its Tel-Aviv based affiliation team and managing the firm’s online campaigns, including its social and mobile acquisition strategy.