Poll results: Online bingo market too saturated
Respondents to eGR poll believe sector is too competitive to achieve long-term growth
Operators are failing to achieve growth in online bingo due to market saturation, nearly 50% of respondents to this week’s eGaming Review poll have said.
On the back of Rank announcing last week that its Mecca Bingo digital division had seen a 3% year-on-year decline in digital revenue, talk of whether the online bingo industry had peaked was once again on the agenda.
This was followed by Rank chairman and CEO Ian Burke claiming there is no growth in the UK market. “In the short term, it’s going to be competitive from a point of view in the market spend needed to even preserve the revenues we’ve got, particularly with a number of new operators coming into this space,” Burke said.
With this in mind, this week we asked readers whether there are still opportunities for operators to achieve long-term growth in online bingo.
A large minority of respondents claim there are still reasons for optimism, with just over 28% thought growth could be achieved through product differentiation and 16% believe some operators are already achieving growth.
That’s certainly the case with the likes of Costa Bingo and Tombola, whose sole focus on the vertical is showing others how it can be done.
However according to 49% of readers, the online bingo market is now too competitive for operators to realistically start achieving any form of significant growth, with players now swamped with too much product choice.