Launches and sign-ups 16 July 2014
Launches and sign-ups from the egaming industry in the last seven days (11 July to 16 July 2014)
Betdigital receives takeover bids
eGaming Review sources confirm games content and platform provider has received numerous offers including from one major supplier
Games content and platform integration specialist Betdigital has received numerous takeover offers in recent months including one from a top-tier supplier.
The Oxford-based company, which was founded in 2011 and employs more than 20 staff, is understood to have received several bids with both B2B and B2C firms making up the interested parties.
No offer, however, has been accepted to date and sale discussions are ongoing, eGR sources have confirmed.
UK and Alderney-licensed Betdigital designs and develops its own casino content for mobile, web, interactive TV and retail operators.
Coral launches PERFORM-powered in-play retail solution
Coral will look to merge its online and retail betting further after signing an exclusive deal with sports data supplier PEFORM to offer in-shop customers an increased number of in-play betting opportunities though its In-Play service.
The deal marks PERFORM’s first foray into the retail space and sees the company provide Coral with live coverage of a range of sporting events accompanied by real-time statistics supplied by PERFORM’s eGR award-winning RunningBall service.
Customers can watch the Coral selected action and read the RunningBall data on the bookmaker’s television screens and place bets using their online Coral account and Coral Connect card via in-shop Coral betting terminals and through a platform developed by digital development company Vermantia.
Seven days in launches and sign-ups:
Betfred switches ad agencies following review
Betfred has handed its £5m advertising account to London-based creative agency Brothers and Sisters following a review of its campaigns last month.
Brothers and Sisters will replace Betfred’s previous partners BJL, and will now be responsible for the Gibraltar-licensee’s new advertising campaign ahead of the forthcoming Premier League football season, which starts in August.
Rakesh Chablani, commercial director at Betfred, said the appointment was triggered by the “challenging times ahead in an ever-increasing competitive marketplace”.
FSB Technology signs Sporting Solutions data deal
FSB Technology has signed a deal with Sporting Solutions to incorporate the B2B provider’s range of in-play data services.
FSB will gain access to Sporting’s pre-match and in-play coverage with the services to be integrated into FSB’s sports betting platform.
FSB’s fully managed sportsbook product has recently been adopted byGenting Alderney and The Guardian newspaper’s Go Wager sports betting offer.
Poll results: Invest in mobile, not Google Glass
More than two-thirds of eGR readers believe it is too early for operators to be directing investment into wearable technology and should instead be focusing their resources on smartphone devices.
Earlier this month Betfair revealed it was preparing to unveil a Google Glass-optimised sportsbook, which when released will make it the first gambling operator to launch a wearable technology product.
The launch of Betfair’s high-tech eyewear could jolt rivals into developing similar products and, as such, in last week’s poll eGR asked whether Google Glass was a viable channel for egaming operators.