eGR Executive Insights: The future of egaming analytics

Data analytics has become one of the key traits of a successful egaming business and its impact on CRM, marketing and responsible gambling processes is growing by the day.

But the technology and expertise required to harness and utilise vast amounts of customer data makes it a significant challenge for a business of any scale, and understanding the key issues is vital for future success.

As a result eGaming Review has teamed up with Featurespace to create a unique and valuable afternoon of high-level learning on how data analytics impact CRM, marketing and responsible gambling.

The Executive Insights Briefing takes place on Tuesday 23rd September at the Hippodrome Casino, London and is aimed at a select group of egaming C-level management and senior decision makers.

Expert speakers will tackle some of the key trends and how data analytics can help operators drive efficiency and profitability.

Agenda highlights include:

Predictive analytics revolution: The next phase, adaptive behavioural analytics

The use of analytics is revolutionising all walks of life ““ in this session we shall explore how industries and sectors are employing predictive analytics, from the medical profession to the marketing services sector. We will learn how the gaming industry is perfectly poised to use these advanced techniques to deliver unprecedented insight and take CRM strategy to the next level.

• Nicolas Lund, managing director, Vera&John
• Martina King, CEO, Featurespace

Responsible gambling: Are you keeping up?

Given the scrutiny the egaming sector is facing from both the media and government, responsible gaming will play an increasingly vital part in its future. For operators this means that keeping up to date with current legislation and ensuring the right processes and technology are in place has never been more important.

• Marc Etches, CEO, Responsible Gambling Trust

Future marketing: Finding the customers of tomorrow

This session will discuss the key current and future trends in business intelligence and customer insight which will help egaming firms perfect their above and below the line marketing strategies and drive down that crucial CPA figure.

• Guy Phillipson, CEO, Internet Advertising Bureau UK

How to book your delegate place

The Executive Insights Briefing is strictly an invitation-only event. If you have received an invitation email with your unique reference number, please click here register yourself for free.

If you have any other questions or queries, please contact:

Larissa Matley
Event Manager

T: +44 (0)20 7832 6578
E: l.matley@egrmagazine.com