Poll results: Partial cash out's impact on in-play limited

The introduction of a partial cash-out facility will only have a limited impact on in-play betting revenues, according to a majority of respondents to this week’s eGaming Review poll.

Last week bet365 became the first operator to launch the new feature which enables customers to close a proportion of their wager while keeping the remainder open.

Rival operators including Betfair and Paddy Power are set to follow in bet365’s footsteps after announcing plans to launch partial cash out in the near future.

Cash out has become an important part of the sportsbook armoury and has led to an increase in customer in-play activity.

But more than half of respondents (51%) said that although an extension to the traditional cash out feature will have a positive effect for operators, it would only lead to a small uptick in revenues.

However, 41% were swayed by the potential of partial cash out, believing it would create a stickier product and generate more bets.

Only 8% were unconvinced and said it would fail to gain any traction.