Matchbook integrates Colossus Bets pools
Sportsbook exchange operator the latest to go live with pools product via the launch of MBColossus
Exchange operator Matchbook.com has struck a deal to integrate Colossus Bets’ pools betting product onto its platform.
Matchbook recently unveiled a new MBColossus tab on its homepage, featuring Colossus Bets’ flagship £10m jackpot prize and pools for football, NFL and a number of other sports.
“We are always looking to improve our product range and the addition of Colossus Bets’ pools to Matchbook.com is a further example of our expanding portfolio,” Mark Brosnan, Matchbook CEO, said.
“We value customer engagement and entertainment very highly and the Colossus Bets products are a natural fit for our community,” he added.
As part of Matchbook’s strategy to improve its product range the company recently launched a new Apple Watch sports betting exchange app, which it claims is the first to take a predictive and personalised approach to smartwatch sports betting.
Matchbook is the latest operator to partner with Colossus Bets after the pools betting firm signed previous B2B deals with the likes of Betdaq and Betfair.
“Colossus Bets is always looking to progress our offering with proactive firms like Matchbook and we are delighted by this partnership,” Colossus Bets CEO, Bernard Marantelli, said.
“We look forward to working closely with Matchbook and utilising their innovative platforms to launch new sports for our customers, including NFL shortly,” Marantelli added.