ICE round-up: Day one
All the news from day one of ICE including Playtech's superhero deal and Inspired launching five new games
Bet365 will receive a casino game portfolio of 18 slots as well as access to Yggdrasil’s Infinite API for gamification and Boost, the recently-launched collection of promo tools, including Super Free Spins.
“We’ve been speaking with bet365 for quite some time and we’re thrilled to start 2016 with a bang by signing one of the world’s biggest operators,” said Fredrik Elmqvist, CEO at Yggdrasil.
“Bet365 need absolutely no introduction; they’ve built up a remarkable business and we’re honoured to have our product suite on their desktop, mobile and tablet products. This is a very important moment for Yggdrasil as we seek to capitalise on the huge growth we achieved in 2015,” he added.
Betsson signs up with Quickspin
Betsson has agreed a major deal for the provision of slots with Swedish supplier Quickspin.
The Malta-licensed operator’s brands, including Betsafe, Nordic, and Kroon, will now have access to Quickspin’s full suite of mobile-friendly HTML5 games.
A planned content roll-out will include a number of exciting new releases such as Razortooth, Second Strike, and the forthcoming Genie’s Touch, via the supplier’s own platform.
Quickspin CEO Daniel Lindberg said the deal was an important one for the company, which now has agreements in place with all of the leading online casinos in Scandinavia.
“Betsson are not only one of the biggest online casino operators they are also one of the most progressive, and to have our games feature on their sites is a real badge of honour,”Lindberg said.
“We can’t wait to integrate our existing games and some of the great new ones we have in the pipeline. I’m very confident they will quickly become some of the best-performers,” he added.
Element Wave’s Mobile Moments goes live
Mobile marketing technology and service providers Element Wave has launched Mobile Moments, the only mobile marketing automation platform created specifically for the online gaming industry.
Element Wave, which already works with bwin.party and Betsson among others, has launched Mobile Moments to tackle the problem of mobile player churn.
The fully automated solution significantly increases user life-time value through faster mobile player funnel conversion, reduced churn and boosted in-app monetisation, resulting in significantly higher mobile revenues for operators.
Inspired Gaming has announced the launch of five near HTML5 games on its Virgo RGS with a number of major operators including bet365, Gala Coral and William Hill.
The games include Rise of Anubis, The Guardians, Spirit of the Samurai, Super Hot Fruits and I ??? Puppies.
“The addition of five more HTML5 games to Inspired’s fast growing mobile and online portfolio demonstrates our commitment to continually innovating and expanding our Mobile focused business,” Inspired’s CCO of digital games Steve Rogers said.
“This is a huge area of growth and investment for Inspired; operators and players alike can look forward to the release of more exciting, market-leading games from Inspired throughout 2016,” he added.
Genesis Gaming announces Jason’s Quest slot
Genesis Gaming has announced a new multi-level video slot based on the famous Greek legend of the adventures of Jason and the Argonauts.
Jason’s Quest is a 5-reel, 25-line video slot designed in HTML5 and includes graduated features which can be unlocked over time.
“Jason’s Quest showcases our commitment to extending the player experience with a game,” said Genesis MD Geoffrey Hansen. “In particular, we wanted to leverage the levelling up element common in the social and video games enjoyed by millennials.”
“We expect the product to be popular with existing customers, but also to act as a solid entry point for the less betting-savvy sports fans, who currently don’t bet online,” he added.
Tamir Berler, CEO and founder of Commologic, said BetUP would provide some much needed product innovation within the sports betting space.
“BetUP is a fresh and innovative game that is entertaining and fun to play, while for operators it provides a new audience, high profit-margins, is risk free and extends session times and touch points,” Berler said.
NetEnt will show off a number of new innovations as it sets its sights firmly on the future at ICE, with virtual reality slots and 3D sound.
The supplier willalso be revealing its latest research and thoughts, sharing insights on what’s needed to thrill players in the future.
“NetEnt always likes to bring excitement to ICE and this year, as we celebrate our 20th birthday, we’re going bigger and better than ever,” said Per Eriksson, CEO of NetEnt.
“Our stand is an immersive experience demonstrating how we are constantly working with innovation, looking at how we can implement the cutting edge of virtual reality and sound technology to take our products into the future, while remaining true to the values and beliefs that have given us so much success during the past two decades,” he added.