Launches and sign-ups extra 11 March 2016
A round-up of the latest launches and sign-ups in egaming including a new platform for Dafabet and new football leagues for DraftKings games
Comtrade Gaming has announced an agreement to supply Dafabet with its iCore gaming platform as the bookmaker’s complete backend solution.
Dafabet’s Group CTO Mark Biegel said: “As a large operator, the demands and expectations placed on our technology are significantly higher than most. Our partnership with Comtrade Gaming means we can focus our efforts on enhancing the customer experience, safe in the knowledge we have the right platform to support our business.
NetEnt has announced a deal to supply desktop and mobile games casino games to the PokerStars brand in New Jersey, ahead of the PokerStarsNJ.com launch on 21 March. Poker Stars owner Amaya is an existing customer of NetEnt in Europe.
“We’re pleased to extend our successful global partnership with NetEnt to the New Jersey market,” said Sam Hobcraft, director of casino at Amaya. “Integrating NetEnt’s top-tier games will be an important part of developing into one of the leaders in online casino in New Jersey.”
Mobile casino LeoVegas has signed a second sponsorship deal with ITV2 show Celebrity Juice following a successful relationship in 2015.
The sponsorship begins when the celebrity comedy panel show returns to screens later this month. The deal includes all episodes in the 15th and 16th series. In addition to the TV advertising, LeoVegas branding will appear on the show’s website, online, on mobile and on the ITV Hub.
Shenaly Amin, LeoVegas UK Country Manager, said: “The fun and entertaining show aligns perfectly with the LeoVegas brand and continues to complement our ongoing marketing strategy to expand our audience within the UK. We’re confident that this second round of sponsorship will be just as successful as the first, if not more so.”
DFS operator DraftKings has expanded the range of sporting competitions on which it offers contests, with the UEFA Europa League and Liga Mexicana now added to the platform.
“We are increasing our product depth, adding more leagues and contests that appeal to our growing global market,” DraftKings chief international officer Jeffrey Haas said.
“Football, as we all know, is the world’s favourite sport and we are proud to see so many daily fantasy football players using DraftKings as their second screen on match days to increase their engagement with and enjoyment of the sports they love.”
In order to offer contests on the Europa League and Liga Mexicana, DraftKings has expanded its existing partnership with sports data firm Opta.
Unibet has agreed a content partnership with StakeLogic to offer the supplier’s casino games across all its platforms.
“Unibet is looking forward to launch the StakeLogic games on their sites.” David Craeghs, Unibet’s product manager, said. “The high quality graphics they stand for combined with the NOVOMATIC maths look like a sure bet to us.”
Gaming service provider Aspire Global has added Scientific Games’ portfolio to its suite of games, including well-known titles Rainbow Riches, OMG! Kittens and Spartacus Gladiator of Rome.
“We are excited about this agreement with one of the world’s most successful casino providers,” said Shmulik Segal, the vice-president of product at Aspire Global.
“The addition of Scientific Games will strengthen the games portfolio of Aspire Global even further, allowing us to provide additional games to our new and existing partners. We also expect this addition to boost player retention, and drive more new players to the sites in the networks.
Lottery content provider Vermantia has announced that its gaming content will be going live with Juancito Sport, one of Dominican Republic’s biggest betting operators.
The agreement gives Juancito access to Vermantia CONNECT, and specifically an extensive portfolio of 12+ Virtual Games, which will be delivered across the operator’s network.
“We are delighted that Juancito selected Vermantia and Soll to introduce Virtual Games to its customers,” Tassos Panagiotaros, Head of Account Management at Vermantia, said.
“Horse Racing Roulette is already live in selected areas with impressive results, which make us confident that this agreement, while adding to our global reach of omni-channel delivery, is just the beginning of a long standing partnership”.