Launches and sign-ups 16 March 2016
Launches and sign-ups from the egaming industry in the last seven days (10 March 2016 to 16 March 2016)
BetVictor races ahead with price boost launch
Operator says new innovation means odds-on favourites are “a thing of the past”
BetVictor has unveiled a new sports betting function which enables horseracing punters to enhance the price of their selection, innovation the firm says removes unattractive short priced favourites.
The launch of Lengthen the Odds, which came just days before the start of the Cheltenham Festival, gives customers the ability to choose which price they’d like to back their selected horse at with each price increment requiring that horse to win by a greater distance.
For instance, a horse priced at 11/10 can be backed at the increased price of 6/4 but must be first past the post by at least two lengths in order for the customer to collect, with bigger prices on offer for larger margins of victory.
BetVictor said the functionality, which is available on all UK races, meant odds-on favourites were now “a thing of the past”, while the product was also likely to boost turnover in otherwise uncompetitive betting heats.
Rank makes omni-channel play following Bede platform launch
The Rank Group last week revealed it had successfully completed its migration to the Bede Gaming digital platform and subsequently launched new Mecca and Grosvenor digital sites and mobile apps.
The announcement marks the culmination of a 14-month integration process from its previous OpenBet platform, with Rank and Bede now switching their focus to adding new games and CRM features to improve player engagement and create an “omni-channel experience”.
“We are very pleased to have launched our new digital platform within the timeline and budget that we set,” Henry Birch, Rank Group CEO, said.
Seven days in launches and sign-ups:
BetVictor takes Gold with Cheltenham Open sponsorship deal
BetVictor has wasted little time in making use of its recently gained Authorised Betting Partner (ABP) status after replacing Paddy Power as sponsor of the feature race at Cheltenham’s The Open meeting.
The operator has signed a three-year deal with Cheltenham Racecourse, which will see November’s two-and-a-half mile handicap chase renamed the BetVictor Gold Cup until at least 2018.
As well as sponsoring the Gold Cup, BetVictor has taken over with immediate effect the running of the betting shop in the Sovereign Bar area of the main grandstand at Cheltenham, which until recently had been run by Ladbrokes.
BetBright debuts new online casino amid gaming overhaul
BetBright has unveiled a new online casino in what is the first stage of a wider revamp of its gaming arm which will also see the launch of new live casino and bingo products.
The new ‘Casino’ and ‘Games’ tabs come after the Irish operator partnered with a number of new games suppliers such as NetEnt, 1x2gaming, NextGen Gaming, Nektan and Elk Studios.
In addition, the company has also signed deals with IGT, Realistic, Isoftbet, Thunderkick and Aristocrat, all of which will provide new games titles in the coming weeks.
BetVictor unveils in-house built partial cash out
BetVictor has unveiled an in-house built partial cash out feature across all channels as the Gibraltar-based operator continues to revamp its sportsbook product.
Partial cash out enables customers to close a proportion of their bet while keeping the remainder open, and is now live across desktop, mobile web and the operator’s iOS app.
Accessed via Betvictor’s Cash Out Zone, the feature is currently available for football and tennis markets and on all bets with a full cash out value greater than ?1.
Paddy Power Betfair picks Worldpay as new payments partner
Paddy Power Betfair has chosen UK payment provider Worldpay to handle payment processes for its online customers.
The newly-formed bookmaking giant said the new partnership would help it improve processing efficiencies and support its global growth ambitions.
“It is vital for our customers to deposit and withdraw funds both efficiently and reliably,” said Ciar??n Scallan, director of customer payments and fraud at Paddy Power Betfair.
Pinnacle Sports launches first native app
Pinnacle Sports has launched its first native app as the betting giant continues to upgrade its mobile offering in 2016.
The new Pinnacle Lite app offers a streamlined version of the main sportsbook product with markets available on football, basketball, ice hockey, American football, baseball and tennis. It is currently only available on iOS, with an Android version on the way.
In an attempt to differentiate the app from the mobile site, which was also upgraded last month, Pinnacle Lite visualises recent odds changes in a chart, and lets users set alerts when a game reaches a certain price.