BetStars obtains ABP status
Amaya-owned brand joins the likes of Sky Bet and Betfair as Betting Partners of British Racing
Amaya’s online sportsbook brand BetStars has struck a deal with British Racing to become the latest online-only operator to obtain Authorised Betting Partner (ABP) status.
The deal, announced in time for tomorrow’s Grand National, will see BetStars make a voluntary contribution to the British horseracing industry in exchange for a number of promotional benefits and commercial arrangements with British racecourses.
“The birth of betting in the UK was driven by horseracing and it’s important that it is given the opportunity to grow and flourish,” Ian Marmion, BetStars trading director, said.
“We are proud to partner with one of the most popular and exciting sports in the world, and feel it’s important that we make our contribution as a new entrant to the sport,” he added.
BetStars, which launched in January, recently added horseracing odds to its website, while Amaya also plans to roll-out the sportsbook brand into new European markets ahead of UEFA Euro 2016.
The sports betting site follows in the footsteps of Sky Betting & Gaming, bet365, BetVictor and 32Red in agreeing to become an ABP member, although operators with a retail presence have still yet to sign up.
“We are delighted that BetStars has agreed to become a partner of British Racing by signing as an ABP,” Nick Rust, CEO of the British Horseracing Authority, said.
“By entering into a partnership with racing, BetStars understands the importance of British Racing to betting and gaming operators in both attracting and retaining high value customers,” he added.