Betclic Everest integrates Colossus Bets pools
Betclic and Expekt brands now live with pools betting product across both desktop and mobile
Betclic Everest Group has struck a deal to integrate Colossus Bets’ pools betting product into its Betclic and Expekt brands ahead of Euro 2016.
The Paris-headquartered operator’s two brands are now live with a ‘Colossus’ tab across both its online and mobile products, including Colossus Bets’ flagship Pick 7 ?10m Colossus.
Isabelle Andr??s, CEO of Betclic Everest, welcomed today’s agreement with Colossus Bets as the French operator looks to reap the benefits of this summer’s international football tournaments.
“With more than ?70,000,000 of guaranteed jackpots across the tournament we are very pleased to be launching with Colossus pools ahead of Euro 2016,” Andr??s said.
“Colossus will provide Betclic and Expekt players with life-changing prizes on an almost daily basis for the summer and beyond on football and other sports and we are particularly proud to offer it on an exclusive basis to our French players.”
The pools betting firm has now signed B2B agreements with nearly 30 operators including Betfair and Ladbrokes, and last year unveiled a new cash-out feature enabling customers to bank profits when playing slots games.
“The deal is a great fit for us as the Betclic and Expekt brands are extremely strong in parts of Europe where Colossus pools have not previously been available,” Bernard Marantelli, Colossus Bets founder and CEO, said.
“Moreover through betclic.fr French players will for the first time be able to play for a ?10,000,000 prize weekly and to bank profits on live bets through our patented partial cash-out feature,” he added.