Hills targets casual casino market with Ever Adventure partnership
Deal will see William Hill develop a range of new casino products for recreational players in collaboration with Ever Adventure
William Hill has signed a deal with online casino operator Ever Adventure which will see the two firms collaborate on new products focused on the casual casino game market.
New products developed by the two companies will be launched on Ever Adventure’s Slotster casino brand and will be aimed largely at recreational players.
“We are constantly exploring new ways to appeal to a wider audience in the casino market and we feel that this partnership will help us along this path,” Crispin Nieboer, William Hill Online managing director, said.
“This deal plays to both our strengths and we are looking forward to discovering new ways to connect with the casual player”.
Ever Adventure was launched in 2014 and has built an in-house casino platform designed to appeal to recreational gamblers, featuring slots from third-party suppliers such as Eyecon and Microgaming.
“This is a really exciting partnership for Ever Adventure and we firmly believe that our product roadmap in the year ahead will take casino engagement into new territory,” the firm’s CEO, Joshua Morris, said.
“In an increasingly mobile casino market, the ability to adapt to evolving consumer habits and to excite customers in new ways, is more important now than ever,” he added.