Playtech appoints BGT founder to lead new Sports division
Dr. Armin Sageder named CEO of the supplier’s recently-launched Playtech BGT Sports subsidiary
Playtech has appointed Best Gaming Technology (BGT) founder Dr. Armin Sageder as CEO of the supplier’s newly-merged sports betting division.
The Playtech BGT Sports subsidiary sees the firm’s BGT, Geneity, Mobenga and Unilogic businesses, as well as its internal sports trading team merge into a single division of more than 600 employees.
Sageder, who will report directly into Playtech CEO Mor Weizer, will be based in the supplier’s Cyprus office and be responsible for driving the company’s so-called ‘brick to click’ strategy.
“When combining the BGT team spirit together with the extensive knowhow and knowledge of all the great talent that exists across Playtech, we have the opportunity to create a powerhouse for the benefit of our clients and their customers,” Sageder said.
“By doing so we will continue to invest in our platforms, products, offering and services and will truly enhance customers’ betting experience and maximize the benefits for our licensees.
“Furthermore, we will continue to provide operators with the expertise and capabilities they expect from Playtech and BGT as well as the relevant tools in order to allow them to differentiate their customer propositions and achieve their strategic goals.”
Sageder founded self-service betting terminals (SSBTs) suppler BGT in 2005 but with his co-shareholder sold the majority of his shares to Playtech for approximately £115m earlier this year.
As CEO of Playtech BGT Sports he will remain a 10% shareholder of the new subsidiary.
“I am delighted that Armin has accepted this role and I strongly believe he is the best person to take our sports offering to the next level together with the talent we have internally,” Playtech CEO, Mor Weizer said.
“Playtech BGT Sports will provide leading sports betting operators with best-in-class platforms and products as we well as a series of unique Omni-channel solutions that we believe will continue to revolutionize retail and online betting businesses alike.”