GTech G2 renews deal with web giant Yahoo!
GTECH G2 has renewed its deal with internet search and entertainment giant Yahoo! to provide bingo, poker and soft games for another two years.
G2 is the internet gaming division of GTech and is comprised of Boss Media, Finsoft, St Minver and Dynamite Idea. G2 will supply Yahoo with bingo and a selection of games including scratch cards, arcade and number games such as Monopoly and Cluedo.
Yahoo bingo was first launched in 2005 by G2‘s customer retention and back office solutions company St Minver for Yahoo UK & Ireland. Yahoo! denied at the time that it had plans to move into real money poker, but launched real money poker in 2007.
Yahoo! will also feature GTech G2’s new ‘instant win’ games channel through St Minver, and launch download poker in addition to its current Flash poker offering.
St Minver will continue managing player liquidity, tournaments, customer service and promotions for Yahoo! and other clients including the UK’s Daily Mail newspaper and Virgin Games.
In other media-related egaming news today, entertainment companies Fremantle Media and MGM have signed a deal to develop online casino games based on hit MGM movies titles including Fame, Stargate and Robocop.
As reported on EGRmagazine.com, PartyGaming chief executive Jim Ryan recently predicted that the biggest threat to established operators such as PartyGaming, 888 and Bwin would come from media companies entering the market, not from current competitors.